Wednesday, August 6, 2008

Magnifique



Last week I walking thru Bloomingdales when I saw a new fragrance display from Lancome. The sales lady explained that Bloomingdales is the exclusive US distributor. Plus this is a first for Lancome by doing an initial product release  in the US instead of France.

The tag line is "You are unique; you are Magnifique". The celebrity spokesperson is Anne Hathaway.

I definitely agree that Magnifique is very daring for a mainstream department store perfume brand. Very sexy and feminine. I was asked, more than a few times, what fragrance I was wearing.

Andrea Nicole Baker

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