Saturday, July 24, 2010

Sign of the Apocalypse

Did you see the news story yesterday about a major rainstorm in Milwaukee and a sink hole opening up and swallowing a Cadillac Escalade? The good news is that the man climbed out of the window of his vehicle and a local man, who was at the scene, rescued him before he was either electrocuted or drowned. The car remained in the sinkhole Friday afternoon in drive, and had not yet run out of gas.

I must tell you that the Cadillac Escalade is the car I detest the most. It is the ultimate in conspicuous consumption (and the Hummer is probably right there also. But at least the Hummer is not manufactured anymore).

Conspicuous consumption is a term used to describe the lavish spending on goods and services acquired mainly for the purpose of displaying income or wealth. In the mind of a conspicuous consumer, such display serves as a means of attaining or maintaining social status.The term conspicuous consumption was introduced by economist and sociologist Thorstein Veblen in his 1899 book The Theory of the Leisure Class. I read this in History class in University. Well worth reading.

It seems such perfect justice that it was the gas guzzling and road hogging Escalade that was gobbled up by an act of nature. Not a coincidence that it was an Escalade and not a Toyota Prius.

Andrea Nicole Baker

PS - I don't think that people who drive these cars are bad people just that they seem to lack a sense of values.

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