Innocent World is one of the major Japanese Gothic and Lolita Brands. I adore the brand because it is extremely feminine and classic. I'm planning on owning a IW dress or two in 2012. This is their concept statement:
"Innocent World's designer, Yumi Fujihara, has created a new brand of clothing inspired by classical European designs that embodies the ideals of elegance and cuteness but is suitable for
young women of the modern era. The brand name Innocent World brings to mind a simple world
without dirt or blemish. We made this name to reflect the pure and innocent hearts of young women
everywhere, at any age."
Innocent World’s goal is to preserve the childlike innocence of a simpler time. An extremely popular classic Lolita brand, Innocent World’s designs are typified by warm colors, a range of fabrics from very light to very heavy, and adherence to tradition while still producing cute clothes for modern girls. Recently Innocent World has been producing more and more print series with matching cute motifs on a variety of garments, with themes ranging from antique furniture to Teddy Bears.
Innocent world's International order site.
Here is a lovely example called "Rose Stained Glass" as a jumper skirt.
This Rose Stained Glass Jumperskirt was made with the image of a Art Nouveau styled stained glass lamp. It is made with Innocent World's special printing, so it has a beautiful gradation that looks just like a real stained glass lamp is lighten up.
Andrea Nicole Baker